Population—
Avg income—
Households—
High income ZIPs: —
Medium: —
Low: —
Owner-occupied—
Median home value—
Homes built before 1980—
DEMO DATA — these ranks are simulated for a sample business so you can see the full flow. Run a scan with your own key for real rankings.
Scan results
Diagnostics — what each point actually returned
| Point | Result | Listings checked | Matched by |
|---|
Where to focus optimization
Yellow and red pins only, ranked by opportunity — a weak rank in a high-value homeowner ZIP beats a worse rank in a low-value one.
Direction summary
Next actions for the focus areas
How the focus ranking is scored (methodology)
ZIP Value (0–100) — for the ZIP each weak point falls in, each metric is scored as a percentile within the ZIPs covered by this grid, then blended: owner-occupied % × 30%, average household income × 25%, households × 25%, median home value × 10%, homes built before 1980 × 10%.
Rank Gap (0–100) — not in the top 100: 100 · rank 50+: 90 · rank 21–49: 75 · rank 11–20: 60 · rank 7–10: 40 · rank 4–6: 25.
Priority Score = 60% × ZIP Value + 40% × Rank Gap. The focus list is sorted by Priority, highest first. Error points (gray “!”) are excluded — an error is not a ranking.